GenAI may be a boon to luxury brand advertising but Hogan Lovells’ lawyers Helen Trac and Rebecca Horton caution that copyright law may not protect some AI-generated campaigns | 2w
A partner at Hogan Lovells, Helen Trac represents leading technology companies on technologies encompassing consumer electronic devices, as well as the sophisticated tools used to design the integrated circuits within those devices. Equipped with both engineering and law degrees, Helen helps clients navigate federal district courts, the U.S. Court of Appeals for the Federal Circuit, and the International Trade Commission. She is licensed to practice before the U.S. Patent and Trademark Office, with a focus on patent proceedings such as inter partes review. In addition to her IP practice, Helen also represents clients in a several class action cases, in both federal and California state courts. Her class action experience includes privacy claims for mobile apps, unfair competition claims regarding the medical coding practice of a national clinical laboratory, and false advertising claims levied against a luxury car manufacturer. She has also worked on several class action cases involving food labeling claims.
GenAI may be a boon to luxury brand advertising but Hogan Lovells’ lawyers Helen Trac and Rebecca Horton caution that copyright law may not protect some AI-generated campaigns | 2w