Jeffrey Greene focuses his practice on strategic foreign and domestic brand counseling and protection including the creation, development, expansion, and enforcement of global trademark portfolios, creative brand enforcement strategies, licensing of brand assets, and advertising. He is a partner in the firm’s New York office where he is a member of the Trademark, Copyright & Advertising Practice, and co-chairs the Fashion, Apparel, and Beauty Industry Team. Jeff regularly advises clients on the trademark and intellectual property aspects of mergers and acquisitions and other business transactions, including agreements, licensing, and negotiation and transfer issues. He has extensive experience addressing all these issues for startups and emerging and established companies across a variety of industries including financial services, technology, fintech, media, consumer products, food and beverage, retail, and fashion. He is an active member of the International Trademark Association, where he currently serves on the US Roundtables Project Team and the New Member Outreach team. He previously served on the Leadership Development Committee, where he co-chaired the Leadership Labs Subcommittee, the US Programs Committee for INTA annual meetings (2010, 2008), and the Alternative Dispute Resolution Committee. He has also served on the Trademarks and Unfair Competition Committee of the New York City Bar Association.