Melanie's practice focuses on the acquisition, protection, licensing, exploitation and sale of intangible assets for major brands and individual talent. Clients laud her as “super responsive” and seek her out for her practical guidance and business-minded approach. Melanie’s unmatched experience in the luxury, fashion, and retail sectors has been recognized by industry leaders, including through Loeb’s recognition as the Best New Luxury Law Firm (2021) by the Luxury Law Alliance. Clients regularly turn to Melanie for strategic brand protection guidance and counsel on intellectual property support in the context of complex commercial transactions as well as licensing, influencer, sponsorship and endorsement deals. She is a leader in the field of entertainment and media, esports and Web3, including advising clients and managing deals involving cryptocurrency, blockchain, non-fungible tokens (NFTs), minting, licensing and royalty structures, advertising issues and brand protection, exploitation and enforcement in the metaverse. Melanie serves as Chair of both the Luxury Brand Group and the IP Protection Group, curates Loeb’s “Branded” publication and acts as Secretary and Board member of the non-profit organization Saving Innocence.