Nicola Conway is an associate in Bird & Bird's Retail & Consumer Group, and also a member of the firm's International Luxury, Fashion and Retail Leadership Team. Nicola supports domestic and international businesses in achieving their growth strategies, both online and offline, with an equal emphasis on business-to-business and business-to-consumer projects. On the B2B side, much of Nicola’s work involves drafting and negotiating commercial contracts and agreements including distribution and supply chain arrangements, and consulting on multi-channel growth strategies across traditional bricks and mortar, e-commerce and m-commerce. On the B2C side, Nicola counsels consumer-facing businesses on how to seamlessly sell, market and otherwise interact with consumers whilst staying abreast of ever-evolving consumer protection legislation, local regulations and market practice.